Friday, July 30, 2010

The ABSOLUT Success

The Absolut Exhibit: the release of ABSOLUT TALLAHASSEE was a success. The event was at full capacity by the second hour. The Absolut Exhibit exceeded all expectations. Cameras were flashing at everyone and it gave the people of Tallahassee a red carpet experience as soon as they arrived.


The event began with the brief presentation of The Absolut Companies evolution throughout the years, but most importantly the creation of ABSOLUT TALLAHASSEE. The presentation explained why Tallahassee was chosen. During the presentations, people were enjoying their drink and eating great food.


After the presentation, the party began. Everyone began to have a great time and show their moves on the dance floor. Everyone was dancing drinking and having a great time. Shortly after the presentation, Jay-Z performed. The Absolut Exhibit was a historic event and was a great turn out. The event had free ABSOLUT products, live music and great food. There was no better way to bring in New Years.


I would like to thank everyone who helped make this event happen. The Absolut Company loved the turnout of the event. The Absolut Company is in the works of making ABSOLUT TALLAHASSEE the only seasonal city themed vodka. If all the plans go through this will eventually become an annual event. Check the Florida Trends magazine for a recap of the event and its future plans. Thank you again for all your support and help. This blog will be terminated after this week, because it was for the promotion of the Absolut Exhibit: the release of ABSOLUT TALLAHASSEE.

Two worlds in one city

Why did The Absolut Company pick Tallahassee to have a city featured vodka? The Absolut Company chose Tallahassee because it has the best of both worlds. For young professionals and college students Tallahassee has dinning on all levels of the spectrum and has a fast growing nightlife. On the other hand, Tallahassee gives you a wholesome feeling. Tallahassee has a variety activities for the family as well as the fast nightlife.


Tallahassee is split into two worlds, it seems. On the outskirts of the city it is rural. The outside of the city has a calmness about itself. You can go horseback riding, go to parks, and museums. There is a lot for families to partake when they are in Tallahassee.


Once you make it to the middle of the city, you enter the college life. Tallahassee's core is based upon students and student activities. The unmarked boundaries the city has makes Tallahassee one of the best in the world. If you take a five minute drive the complete atmosphere of the city changes.


The Absolut Company is releasing ABSOLUT TALLAHASSEE New Year’s Day. What would you suggest to the artwork of the bottle should show about Tallahassee’s tradition and culture? The bottle will forever be a key link to Tallahassee. When you think of Tallahassee what do you think of? Is it college fun or is quite family living?

Friday, July 16, 2010

FAM Football Fest

The physical layout of Cameron Daniels page is nice but there are a few things that could improve the look. He should definitely have a picture of a football stadium or something to do with football as a background. Also, get snapshots of the event and change the background periodically. The color scheme should be a FAMU color scheme.

I love the event. It will give young men a chance to showcase their talent and meet their favorite Rattler players. The camp will be fun. You never know what future rattler could come from the camp. The camp also is a way to get boys in the community active. The boys get the opportunity to play and practice on the field they have always seen their favorite players played on. The camp is donating money to the Boys and Girls Club in Tallahassee. The camp will not be just a fun day but a beneficial one as well.

The FAM Football Fest would not be able to partner with my event; The Absolut Exhibit : the release of ABSOLUT TALLAHASSEE is catered to an older crowd. The two events could not mix alcohol with children.

Pure Quality

The Absolut Exhibit is not just a party, it also gives you the facts. This event will not only promote the new release of ABSOLUT TALLAHASSEE, but EZMinds PR Firm will also make the public aware of the purity of the vodka. This will show the public that the Absolut Company prides themselves on a pure product with the least by-products in their vodka. It will show why they should consider making Absolut their choice when drinking vodka.


The Absolut Company will have a brief presentation on their brand and premium vodkas. Also, for the first time they will show their special method of distillation. It will showcase the quality of their product and confirm that they are not just another bottle on the shelf. Everyone wants quality and the event will exhibit the quality of the Absolut Company.


EZMinds PR Firm is hosting the Absolut Exhibit “The release of ABSOLUT TALLAHASSEE,” and it will give our firm a major client in our record books. We are hoping to eventually expand to a worldwide market. Our firm has never had an account with such a substantial company. Most of our clientele are state and local businesses. By representing the Absolut Company, our firm can demonstrate the ability to handle world renowned companies. I think it will give our company prestige and the recognition to help first-rate companies deliver a message in the manner they intend it to be delivered.


The event has an impact on the participants because they are celebrating their city with the world. ABSOLUT TALLAHASSEE is an exclusive vodka but it will be recognized worldwide. The participants will be the first to witness history not only with their city but also with the Absolut Company. The event explains how purity vodkas are better for you than by-products and extra products that do not belong in quality vodka. All vodka should be bottled the Absolut way.


Friday, July 9, 2010

Smirnoff didn’t reach Expectations


Last spring AJ’s Spots Bar had a Paint Party to promote Smirnoff vodka. The party had a great turn out but people left disappointed. It was catered to the young college crowd. AJ's had free Smirnoff, food, and paint. You had to RSVP and if your name was not on the list you could not drink for free. Unfortunately no one knew or read the fine print of the details of the party.


There was a stipulation with the drinks. Partygoers received tickets for complimentary Smirnoff Drinks. They only gave out two free drink tickets per person. The people who came were not pleased. People thought the drinks were free all night and were let down.


Smirnoff showed great creativity by having a paint party. At a paint party you take off your shoes and socks, put paint on your feet and go dance on a floor canvas. At the end of the night everyone can see what they collectively created. I believe the new experience of foot painting is what drove most of the students to the party.


The Absolut Exhibit: the release of ABSOLUT TALLAHASSEE will definitely use complimentary drinks. Free drinks along with the paint is what got the people in the door of the Smirnoff party. My party will have complimentary drinks the entire night. Also my special event will have creative amenities such as free taxi service, Jay-Z is performing, and great food. We will not have paint because it is tailored for an older crowd but the amenities will be memorable and something Tallahassee has never seen.


EZMind's Blueprint

EZMinds is my public relations agency. I’m the CEO and man in charge. The company motto is “Live the e-z life.” We strive to make the process easy for clients no matter what endeavors they embark upon. At EZMinds we are professionals who want to help our clients in an innovative way. The company started in 2006 and the headquarters is in Memphis, TN.


EZMinds specializes in the nightlife scene. When I say nightlife, I mean everything from clothes, drinks, food, clubs, and parties. Basically, if you or your company have anything to do with the night scene EZMinds is the agency for you. We are growing with society and we are constantly changing as does the night scene. EZMinds has a twitter account,Facebook and a web page coming soon.


ABSOLUT Vodka has asked EZMinds to host a release party for their new vodka on January 1, 2011. The vodka is called ABSOLUT TALLAHASSEE. ABSOLUT will make one million bottles of ABSOLUT TALLAHASSEE and wants Tallahassee to be apart of their limited collection of city endorsed vodkas. ABSOLUT is known for their creative flavors and unique bottle art work. They have chosen Ed Hardy as the designer of the bottle. The release party is called the ABSOLUT Exhibit: the release of ABSOLUT TALLAHASSEE and I hope to see you all there.

Friday, July 2, 2010

Hello

My name is Elliot Myles Bonner the CEO of EZMinds PR FIRM. I'm from Memphis Tennessee. I have one brother, Trey, who works in public health in Atlanta. My mother is a federal enforcement manager for the U.S.Equal Employment Opportunity Commission (EEOC). My father is an Inspector for the Shelby County Sheriff's Department. I have played baseball since I was five. Baseball practically consumed my life until my junior year of college. I have an associate degree in communications from Jackson State Community College. I transferred to FAMU as a Junior. I secretly love to play putt putt but I never go.

My class PUR 3105 is about learning the different forms of PR writing and using them through a project that will help build our media kits. The class will make us feel as if we are working as PR consultants. We do have lectures and take notes but we also have to work as PR practitioner which allows us to get experience.

Our class project gives us the chance to choose any company or client of our choice. We must plan an event for the company or client and host the event in Tallahassee. This will allow us to make our own decisions and plans that will help the overall turnout of the event. This will also give us a chance to use the science aspect of PR and be creative with it.

I chose ABSOLUT VODKA company as my client. They will release Tallahassee's own city themed vodka called ABSOLUT TALLAHASSEE. The event will be a New Year’s party at The Mary Brogan Museum. The party will have free ABSOLUT products and it will be a black tie attire. There will be a dance floor, Jay-Z will perform, food will be served, and a few surprises as well, to make it a memorable experience.